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February 21, 2024 | View Online | Sign Up |
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By no fault of their own, Seoul and the rest of South Korea have languished in comparative obscurity for decades. Tourists flock to neighbors Japan, China, and even Southeast Asia, leaving a mere trickle to fuel the Korean tourist industry.
But part of that obscurity stems from the fact that it doesn’t really need us. Seoul is a flourishing city, fusing hyper-modern creativity and local tradition to create a unique urban landscape that plows along at its own unbridled pace. The joy of a visit is simply jumping on the ride.
It’s a booming hub of music, design, art, and food but still holds on to its colorful history through majestic teahouses and opulent palaces. To use cliche, there truly is something for everyone–even the disinterested teenager you’re dragging along–they’ve heard of K-Pop, after all.
Welcome to Seoul 🇰🇷 |
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| EAT, SLEEP, DO |
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Your Guide to the Best of Seoul |
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🏯 What to do
So much. Hike a mountain, visit a museum, ogle at Korean art, explore a palace, experience K-Pop, or visit the DMZ. A trip to Seoul can be as exciting or relaxed as you’d like it to be. Make a little time for as much as possible, then start planning your return visit. Here are the best things to do in Seoul.
🥩 What to eat
Bulgogi, kimchi, bibimbap…the list goes on. With so many iconic foods in one place, your greatest challenge will be trying them all. Food is a huge part of life in Seoul, and without a deep dive into its culinary wonder, you’re missing out on a huge chunk of your trip. Here are the best things to eat in Seoul.
🛏️ Where to stay
Thankfully, Seoul’s accommodation options are refreshingly affordable compared to the likes of Japan. Whether you’re searching for a traditional experience or some modern luxury, the city has you covered. Check out some of our recommendations for the best place to stay for every budget. |
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| LEARN THE LANGUAGE |
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Get More Out of Your Vacation |
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| TRAVEL PLANNING WITH CONCIERGE |
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| MONEY MOVES |
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How One Bonus Can Fly You There and Back |
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Flights to South Korea can be pricey. It’s understandable; it’s a long way. But we don’t believe you should be paying if you can help it.
That’s why we’ve thrown together this guide on using points and miles to fly to South Korea for pennies. Dive in and check out which credit card bonuses could fly you there for nothing.
There are a lot more than you think. |
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| SEOUL FAST FACTS |
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🕺🏻 Gangnam Style: Yeah, yeah, we all know the song. But did you know Gangnam is actually the name of an affluent Seoul district? It’s home to some of the biggest names in music, fashion, and beauty.
🎤 Karaoke Kings: Karaoke might be a Japanese invention, but the Koreans have perfected it. There are over 30,000 karaoke bars in the city–that equates to around one bar for just over 300 people.
🪖 So close and yet so far: South Korea’s northern and deeply secretive neighbor, North Korea, is only 36 miles from Seoul. You can visit the demilitarized zone and technically step across the border.
🗻 Different kind of skyscraper: Seoul is built amongst 44 mountains. While none are particularly big, the tallest is 837m, they do make for a great way to get some exercise when the city gets too much for you. |
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| KNOW BEFORE YOU GO |
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Get to Grips With Local Transport |
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Getting around Seoul isn’t too complicated. The city is blessed with some excellent public transport, with the subway system the most efficient option available. Download the subway app to help navigate the city. Don’t worry about connection–all the stations have WiFi. You’ll want to grab a Tmoney card to use any of the public services.
The trains do stop at midnight, at which point grabbing a taxi is the best bet. The Kakao T app can help you find a car even if there don’t seem to be any around.
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Get a Hand-le on the Situation |
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South Korea, as with many other Asian countries, has a culture built on deep respect for others. Learning some basic Korean will go a long way with locals, as it shows respect for their language.
In day-to-day dealings, always use two hands when receiving anything. That could be money from the kid at the supermarket or a drink from a new friend at the bar. You might even have the odd experience of having that same friend pour your drink for you. It’s customary to take turns pouring each other drinks.
Treat elders with respect, and always check you’re not sitting in a designated seat. Tipping is also considered a little impolite.
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Drinking is a Serious Affair
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South Koreans take their drinking seriously. While this isn’t an issue for you, per se, it’s important to let any new friends know you don’t drink or don’t drink much before you go out with them. You should brace yourself for some fairly intense social pressure if you don't.
Turning down a drink is often frowned upon; as a rule, no glass should be left empty. Basically, if you finish your drink, someone is going to refill it. You shouldn’t drink yours until the senior person at the table has their drink poured, either.
In short, make sure you check who you’re out with.
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| WHAT ELSE IS HAPPENING IN SEOUL |
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*This link is sponsored. |
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